The need to increase customer reviews is now a fact of life for businesses. Reviews found via online search engines influence the purchase decisions for 93% of online consumers.
Consumers are looking for social proof. Social proof is what happens when people prefer to follow the suggestions and actions of others who are similar to them.
It is critical that your moving business is front and center so that potential customers choose your moving company over your competitor. It’s that simple.
How to Increase Customer Reviews
A positive online reputation is one of your moving businesses’ most powerful marketing strategies. These three tips are simple ways to increase the number of reviews left by your customers.
Optimize your Google Business Account for Reviews
This one is obvious. But you’d be surprised how many businesses have not correctly set up their Google business listing.
- Complete every section of your Google My Business account.
- Your business’s contact information has to be written exactly the same way everywhere it appears online.
- Select primary and secondary categories.
- Publish Google posts weekly.
- Upload new photos weekly.
- Ensure you respond to all questions.
- Add your moving services.
Ask Customers to Leave a Review
You can set up automated email campaigns asking customers to leave a review. To increase responses, consider offering an incentive for them to leave a review.
Implement a Reputation Management Platform
A reputation management platform allows you to monitor and leverage your customer reviews from over 200 sites online. You can integrate top reviews from online into your website and automatically share these to your Facebook page. Too easy!
An important factor in managing online reviews is ensuring you respond to them. Whether they are good or bad, it’s important to respond promptly, be polite, and if the review is negative, try and solve their problem offline. Otherwise, you may get into an argument that the world will see.
Movers Marketing Machine is a company specializing in marketing for moving companies all across America. We are driven to see our clients reach their full business potential by optimizing their internal marketing. We use tested and proven solutions including SEO, Reputation and Review Management, and Pay Per Click Management.